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Where are spotify s1/17/2023 Thanks to some price increases in its more-mature markets, Spotify was able to offset its discounted new-user growth and increase its ARPU by 4% versus the prior year. While this tends to help acquire new customers, it often creates a decline in Spotify's average revenue per premium user (ARPU). ![]() To help attract many of these new users, Spotify typically offers discounts or free trials for new sign-ups. Led by strong growth in India, the company grew its total monthly active users (MAUs) by 19% to reach 381 million MAUs, which came in at the high end of its guidance range. After missing on its user growth in the previous quarter due to lower-than-expected marketing spend in its emerging markets and a temporary hiccup in the company's sign-up process, Spotify quickly retraced its steps in this most recent report. ![]() ![]() ![]() Hitting the core metricsīefore getting to some of the more attractive developments going on under the hood, it's hard not to mention Spotify's impressive headline numbers.
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